Testimonial Videos

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What Are Testimonial Videos and Why Invest In Them?

A testimonial video is when a customer shares their experience of working with your company and advocates for your brand or service. Typically, testimonial videos:

Provide some background information on the business challenge so viewers can understand a bit more about the reason for a customer’s recommendation.
Feature not only interview footage but also B-Roll of the person providing the testimonial. This creates a further sense of context for the viewer.
Are informative but relaxed. The most success testimonials are when a customer explains their satisfaction on a personal level and expresses in their own words.
A great testimonial video production is often filmed in a comfortable environment and features interview questions which helps your customer advocate about their positive experiences with your brand, product or service.

Commercial Video

commercial video

A video advertisement, like those you see on TV or the internet, is a short (60 seconds or less, but ideally 30 seconds) branding-oriented video that promotes your company, product or service. A commercial video is inherently high level and should not dive into the details of what you do and how you do it, like an explainer video would.

An advertisement is meant to grab attention, garner interest, and get people excited about what you do. It’s a teaser designed to draw in potential customers. If you’re working on online-only content, we think a digital ad campaign is one of the best ways to really spread your brand message and also make the most of your commercial video production efforts.

Investing in a commercial video production is worth considering when you want to reach a larger audience and are looking to increase brand awareness.

Training Video

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Training videos are the most effective way to help an employee understand what they need to do, and how to do it.
Efficient systems and processes are what enable businesses to scale. Creating these processes is done through training, staff support, and effective communication from the top of the organization all the way to the bottom. With training video production, you can create a scalable tool that employees can continually reference, eliminating leaks and miscommunications from management.