A video advertisement, like those you see on TV or the internet, is a short (60 seconds or less, but ideally 30 seconds) branding-oriented video that promotes your company, product or service. A commercial video is inherently high level and should not dive into the details of what you do and how you do it, like an explainer video would.
An advertisement is meant to grab attention, garner interest, and get people excited about what you do. It’s a teaser designed to draw in potential customers. If you’re working on online-only content, we think a digital ad campaign is one of the best ways to really spread your brand message and also make the most of your commercial video production efforts.
Investing in a commercial video production is worth considering when you want to reach a larger audience and are looking to increase brand awareness.