What Are Testimonial Videos and Why Invest In Them?
A testimonial video is when a customer shares their experience of working with your company and advocates for your brand or service. Typically, testimonial videos:
Provide some background information on the business challenge so viewers can understand a bit more about the reason for a customer’s recommendation.
Feature not only interview footage but also B-Roll of the person providing the testimonial. This creates a further sense of context for the viewer.
Are informative but relaxed. The most success testimonials are when a customer explains their satisfaction on a personal level and expresses in their own words.
A great testimonial video production is often filmed in a comfortable environment and features interview questions which helps your customer advocate about their positive experiences with your brand, product or service.